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بعد الحدس الرائع لمؤسسها ، المعالج بالأعشاب ميشيل ألبيرغو ، الذي ركز بحثه على صيغة تلوين يمكن أن تجمع بين فعالية المنتج مع صحة الشعر والبشرة. بفضل معرفته البارزة بالأعشاب الطبية ، بدءًا من المستحضرات التي تعتمد على المستخلصات العشبية ، قام بتخفيض تدريجي لنسبة المكونات الكيميائية ، بما في ذلك بيروكسيد الهيدروجين. \"إن إنتاج صيغة عالية الجودة ومتوازنة للغاية هي مهمة صعبة. فهي تتطلب خبرة ودقة واختبارات لا حصر لها وتصميم قوي.\" ميشيل ألبيرغو ، مؤسس أنتيكا أربوريستيريا. تأثر ميشيل ألبيرغو بشدة بالأعشاب السويسرية التي كان قد نفذ معها التدريب المهني عندما كان صغيرًا. قام بتطبيق المعرفة المكتسبة ، والتي تم نقلها من جيل إلى جيل ، في إنتاج صيغ Herbatint. وهكذا ، في قطاع تهيمن عليه شركات كبيرة متعددة الجنسيات تنتج تلوين للشعر يعتمد على الأمونيا ، ويهدف فقط إلى أداء المنتج ، قدمت Antica Erboristeria صيغة مبتكرة تمامًا: تلوين شعر دائم يحتوي على مستخلصات عشبية بدون استخدام الأمونيا وبنسبة منخفضة جدًا من بيروكسيد الهيدروجين. تم دمج العاطفة والمعرفة بالخصائص العشبية معًا للعثور على البديل الأكثر 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